First things first, before you even get started with email marketing, you must have an email marketing platform. There are a lot of options to choose from, but we love, use and recommend ConvertKit. It’s perfect for creatives, and so easy to get started. Get your first month FREE on us by clicking here >>
Email marketing and growing an email list is so important because you actually own the list, unlike your followers on Instagram, Facebook or any other social media platform. You can export your list and still have it even if all social media shuts down. The biggest thing most people struggle with when they start an email list is actually getting their target audience to sign up. And once they sign up, how do we get them to love our content and purchase our products or services?
We’re going to be answering those questions and making it super easy to get started with email marketing for your business.
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1. Lead Magnet/Freebie
This is how you’re going to get your target audience to actually sign up for your list. A lead magnet attracts your audience to give you their email in exchange for a free resource. It’s hard to get people to join your list without giving them an incentive, so create something that your ideal client is going to love! This can be a free training, an e-book, a “how to guide,” an email course, etc. Make it something super enticing that not only gets your ideal client to sign up, but matches your brand as well.
If you’re unsure of what to create, the best thing to do is to ask your audience. Put out a simple survey or even just use the question box on Instagram story and ask them what they are wanting. You could even do a poll on Facebook or Instagram if you already have a couple ideas in mind.
2. Create an Email Sequence
It’s important to follow up with an email sequence to nurture your new lead. This should be a 3-5 email sequence that you deliver after your new subscriber has opted in for your lead magnet. The first email should deliver the free gift. You can even share some bonus tips that go along with the lead magnet. The emails in between need to nurture your new lead and really build up that know, like and trust factor between you and your subscriber. Introduce yourself and your business or blog. Share some fun facts, tips and more. Show them you are an expert in your field early on.3 steps to getting started with #emailmarketing for your business.Click To Tweet
Here is what an example of what a 5 email sequence may look like:
3. Create Your Offer/Pitch (Sales Email)
You may have noticed that email #5 said to introduce your product, service, offering, free call, etc. Why do you want people on your email list in the first place? To eventually turn them into clients/customers.
So the final step, and the last email in your email sequence, should be an offer/pitch. This can be a free client consultation, a course, your products or services, etc. Think about your end goal – what do you want them to ultimately do? For service providers, this is usually to book a call. For product based businesses, the end goal it to covert them into a customer.
Each email funnel will look a little different, so if you have a product or service that goes especially well with the lead magnet you created, that’s what you should offer in your final email. Once you become more advanced with your email marketing, there are so many things you can do here! You can spread the sales sequence over 3 or more emails instead of just one. You can tag people who clicked but didn’t buy and retarget them. There are so many options, and it can actually be kind of fun!
If you have any questions about email marketing, be sure to comment below. And don’t forget to grab your free month of ConvertKit here >>