280 characters or less: In our opinion, Twitter is the hardest social media site to master. Not all of us can be as funny as Wendy’s or as informative as CNN. So how do we, all those accounts in between, master Twitter for our own use?
Pin for later!
Tweet and Tweet Often
There IS such a thing as oversharing on Facebook, you know, that thing your Aunt Sharon does. And you can definitely post TOO MANY selfies on Instagram. Twitter, on the other hand, is the perfect platform for posting multiple times throughout the day. In fact, the “sweet spot” for Twitter is three to seven tweets per day. Twitter is such a fast-paced site that it’s okay to tweet more than you would typically think. Some of the most popular Twitter accounts tweet up to 20 times a day. Even better, Twitter is all for shouting out accounts and brands that you love! Did your favorite business podcast release a new episode? Let them know how much you enjoyed it! Don’t be afraid to tweet.There IS such a thing as oversharing on Facebook, and you can definitely post TOO MANY selfies on Instagram. Twitter, on the other hand, is the perfect platform for posting multiple times throughout the day. Learn how to master the Twitter-Verse:Click To Tweet
Fact: Tweets with visual content typically get more retweets and likes than those without! Twitter users are more likely to stop and read a tweet if it is followed by a visual cue. Don’t be afraid to add a relatable gif, video or link.
Optimize your Posts
We suggest utilizing a social media scheduling website. Buffer, Hootsuite and SmarterQueue are all really great options for Twitter! Instead of uploading to Twitter in real-time, you have the opportunity to queue up tweets or photos. Plus, if you use SmarterQueue, you’ll have the option to automatically recycle Tweets, making content creation a breeze. Additionally, most of these services provide you with analytics and will let you know the optimal time to post according to your followers! Timing your posts according to your target audience can increase your brand’s exposure.
Your Twitter profile should have a clear cover photo that represents your business, an inviting profile picture, and a relevant bio. Make sure that your bio explains what you do, where you are located, and gives your title. Don’t be afraid to add a little flair! Let your personality come through and give people a reason to follow you!
As bloggers and entrepreneurs, you understand the importance of SEO. Our best advice is to treat Twitter hashtags as a way for potential followers to find you. Use hashtags to make your posts searchable. The latest data (we checked) suggests that tweets with at least one hashtag receive 12.6% more engagement than those without. We suggest interchanging industry-based hashtags with ones that show personality as well! #FunFriday #MotivationMonday #Bloggers
Follow us on Twitter @socboutique for the latest in what we’re up to!