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Brandmerry (Social Media Strategy, Audit + Management)

The Project:

Michelle, the founder and CEO of Brandmerry, has been a client of ours for almost 2 years. We’ve worked on numerous projects for her the past two years including:

Social Media Audit + Strategy

Social Media Management

Email Marketing 

Graphic Design 

Blog Management

The Details:

Social Media Audit

At the beginning of this year (2019), we wanted to revamp Michelle’s social media strategy, so we did an audit of her entire online presence for the past 6 months. We tracked important analytics and pulled key information that would help move her social media strategy forward.

Social Media Management

We’ve implemented a social media and content strategy on Michelle’s social media channels that will connect her to her target audience and build and nurture those valuable relationships.

Instagram: On Michelle’s Instagram, we’ve taken a more personal approach – making it easy for her audience to connect with her. We decided Instagram would be Brandmerry’s main hub, so this is where our team and Michelle spends a lot of our time. We focus on creating genuine connections and delivering authentic content to Michelle’s target audience. Brandmerry has a Instagram Story, Instagram Feed and IGTV strategy in place. We schedule content for Michelle’s Instagram, do community management and implement growth and engagement strategies. We also curated the @brandmerrycoaching Instagram feed by creating Story Highlight Graphics and adding a Lightroom Preset to her photos.

Pinterest: We have a strong Pinterest strategy in place for Michelle, so she can get free, organic traffic back to her website. From there, we have content upgrades and lead magnets in place to entice website visitors to sign up for Brandmerry’s email list.

Facebook: The strategy for Facebook was automation. Brandmerry’s Facebook content is automated and recycled so content is always going out to her audience without her having to spend a ton of time on her Facebook page.

Blog Management: 

For Brandmerry’s blog, she wanted to repurpose her Facebook Live videos into long content form blogs on her website, so we helped her do just that.

The Deliverables:

Social Media Audit: 

Here are a few pages from Brandmerry’s Social Media Audit. We can’t share all our secrets 😉

 

Social Media Management: 

We created a cohesive feed on Brandmerry’s Instagram and have created several graphics for her social media channels including Instagram, Pinterest and Facebook.

  

 

Graphic Design:

We made these fun, shareable Instagram stories for Brandmerry’s audience to use. This helped spread awareness of Brandmerry’s brand in a fun, interactive way with her followers!

Even more social media graphics we’ve created for Brandmerry:

Blog Management: 

A few of the repurposed posts we’ve done for Brandmerry.com:

The Importance of Consistency and My Top Tricks for Remaining Consistent in Sharing Your Message

How to Easily Create Content That Sell For Your Brand

List building 101: What you need to start building a community

Milestones:

800,000+ Monthly Viewers on Pinterest

Combined following of 12,000+

An early copy of Rachel Hollis’ new book “Girl Stop Apologizing” because Rachel’s team felt like Michelle had a strong presence with her audience because of her Instagram (also, they found her on Instagram!)

 

 

Quick Links

A Few Brands We've Worked with

Built By Babes Logo
The Queer Couples Center
Creator Connect Logo
Cake and Vows Logo
Martina Fink
Martin Social Logo
Brandmerry Logo
Cotton Canary Logo

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