Brendan, the founder of The Queer Couples Center wanted to optimize his website for calls and clean it a bit to make it more functional. He was also in need of an email funnel and lead magnet, so that he could start growing QCC’s email list.
The goal of optimizing QCC’s site was to make it as easy as possible for website visitors to call and schedule an appointment or free consultation. We optimized the home page by adding a banner at the top of the site for visitors to click and call, and also adding a clickable CTA with their number right as the first thing you see. We optimized the rest of the homepage by making easy to know right away what QCC has to offer and how they can help.
The Email Funnel + Lead Magnet:
We created a lead magnet for QCC that would entice visitors to the site to sign up for QCC’s newsletter. We then created an email sequence that consisted of 5 emails. The first 3 emails were to nurture the new lead and the next two were pitching a free client consultation.
We added a popup to QCC’s site, so new visitors could easily sign up!